{"id":293,"date":"2025-11-21T11:54:07","date_gmt":"2025-11-21T10:54:07","guid":{"rendered":"https:\/\/actionmall.act.at\/shop\/2483\/?post_type=product&#038;p=293"},"modified":"2026-02-18T10:23:17","modified_gmt":"2026-02-18T09:23:17","slug":"marke-und-digitale-medien","status":"publish","type":"product","link":"https:\/\/actionmall.act.at\/shop\/2483\/produkt\/marke-und-digitale-medien\/","title":{"rendered":"Marke und digitale Medien"},"content":{"rendered":"<section class=\"artikeldetail\">\n<blockquote>\n<h4 class=\"element-text-standard-strong detailbezeichnung\">Mit den neuen digitalen Medienangeboten, \u00dcbertragungswegen und Endger\u00e4ten entstehen neue M\u00f6glichkeiten der Kommunikation und Interaktion mit den Rezipienten. Neue digitale Medienangebote beeinflussen und ver\u00e4ndern das Mediennutzungsverhalten.<\/h4>\n<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<section class=\"artikeldetail\">\n<h4 class=\"element-text-standard-strong detailbezeichnung\">Erscheinungsdatum<\/h4>\n<h5 class=\"element-text-standard single-value\">20.10.2014<\/h5>\n<\/section>\n<h3 class=\"element-text-standard-strong detailbezeichnung\">Herausgeber<\/h3>\n<ul class=\"values-list\">\n<li class=\"element-text-standard value\"><a class=\"element-link-standard\" href=\"https:\/\/www.thalia.at\/shop\/home\/mehr-von-suche\/ANY\/sp\/suche.html?mehrVon=Stefanie%20D%C3%A4nzler\">Stefanie D\u00e4nzler<\/a><\/li>\n<li class=\"element-text-standard value\"><a class=\"element-link-standard\" href=\"https:\/\/www.thalia.at\/shop\/home\/mehr-von-suche\/ANY\/sp\/suche.html?mehrVon=Thomas%20Heun\">Thomas Heun<\/a><\/li>\n<\/ul>\n<h3 class=\"element-text-standard-strong detailbezeichnung\">Verlag<\/h3>\n<p><a class=\"element-link-standard\" href=\"https:\/\/www.thalia.at\/shop\/home\/mehr-von-suche\/ANY\/sv\/suche.html?mehrVon=Springer%20Fachmedien%20Wiesbaden\">Springer Fachmedien Wiesbaden<\/a><\/p>\n<h3 class=\"element-text-standard-strong detailbezeichnung\">Seitenzahl<\/h3>\n<p class=\"element-text-standard single-value\">453 (Printausgabe)<\/p>\n<h3 class=\"element-text-standard-strong detailbezeichnung\">Dateigr\u00f6\u00dfe<\/h3>\n<p class=\"element-text-standard single-value\">11544 KB<\/p>\n<h3 class=\"element-text-standard-strong detailbezeichnung\">Sprache<\/h3>\n<p class=\"element-text-standard single-value\">Deutsch<\/p>\n<section class=\"artikeldetail\">\n<h5 class=\"element-text-standard-strong detailbezeichnung\">EAN<\/h5>\n<h5 class=\"element-text-standard single-value\">9783658032982<\/h5>\n<\/section>\n","protected":false},"featured_media":294,"template":"","meta":[],"product_cat":[],"product_tag":[],"class_list":{"0":"post-293","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","7":"first","8":"instock","9":"taxable","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/product\/293"}],"collection":[{"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/product_cat?post=293"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/actionmall.act.at\/shop\/2483\/wp-json\/wp\/v2\/product_tag?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}